march04index

Do not adjust your computer monitor you are looking at a purple Oliver 1850. The Toy Tractor Times learned of this unique variation from well known 1/64 toy builder Dale Matsen at the St. Louis Toy Show. The purple Oliver is one of those toys you would see and say they never made that. In fact it was a real tractor. In 1964 Oliver officially introduced the new 77 hp 1850 and in 1965, the company had a big roll out. Oliver painted a special 1850 purple for a nation wide advertising campaign. Advertisement's promoting the 1850 were published in farm magazines featuring the purple tractor. The thought was a purple tractor would catch a readers attention over other tractor ads. A farmer would see the purple Oliver and think what is the deal with that tractor? Seeing a purple tractor would make just about anyone read an ad. The purple Oliver toured the country for demonstrations at Oliver dealers. Dale Matsen who made a 1/64 model of the purple Oliver 1850 refers to it as the "Ladies Oliver". Wives can be a big factor in a tractor buying decision and it probably did not hurt Oliver's case with farm wives that they had a purple tractor. You can learn more about Dale Matsen's 1/64 tractors in this issue of TTT.


What is in this Issue?
*Toy Times Comments*
This issue marks our 12th e-edition of The Toy Tractor Times. Last March TTT came to you on-line for the first time. It is our hope that you have enjoyed our farm toy reporting and articles. Last year we kicked off the new Toy Tractor Times by reporting on new toys shown at the Lafayette Toy Show. This issue will continue the TTT tradition with a full feature an article on new toys for 2004 on display at Lafayette. Our main focus this month is the St. Louis Toy Show. St. Louis's Gateway Toy Show is an exciting toy show with many well known toy dealers and displayers. The display and scratch built contest is one of the big events at St. Louis. TTT brings you full coverage of the contest from the youth division to the scratch built models. I do apologize that it took a few extra days to get this issue out to you. I wanted to share all of the impressive projects on display in St. Louis and it took a while to get all the pictures uploaded. You will find many of the pictures super sized over our normal issues for your reading enjoyment. To update you on the TTT AC 7030, it has been produced by Ertl and is being shipped state side for distribution in a few weeks. I have put an updated information page up on the tractor at http://www.toytractortimes.com/2003ttt.htm . In May we will announce a very special version of the Allis-Chalmers 7030. I am also hard at work with Bill Walters at Ertl on our next 1970's TTT tractor that will be announced this August. Next month TTT will take a look at spring activity on the model farm. If you would like to join the TTT author list or share an article please contact Michael Henry at michaelghenry@yahoo.com. Until the next "Times" Jay
Do not adjust your computer monitor you are looking at a purple Oliver 1850. The Toy Tractor Times learned of this unique variation from well known 1/64 toy builder Dale Matsen at the St. Louis Toy Show. The purple Oliver is one of those toys you would see and say they never made that. In fact it was a real tractor. In 1964 Oliver officially introduced the new 77 hp 1850 and in 1965, the company had a big roll out. Oliver painted a special 1850 purple for a nation wide advertising campaign. Advertisement's promoting the 1850 were published in farm magazines featuring the purple tractor. The thought was a purple tractor would catch a readers attention over other tractor ads. A farmer would see the purple Oliver and think what is the deal with that tractor? Seeing a purple tractor would make just about anyone read an ad. The purple Oliver toured the country for demonstrations at Oliver dealers. Dale Matsen who made a 1/64 model of the purple Oliver 1850 refers to it as the "Ladies Oliver". Wives can be a big factor in a tractor buying decision and it probably did not hurt Oliver's case with farm wives that they had a purple tractor. You can learn more about Dale Matsen's 1/64 tractors in this issue of TTT.
Click on the Picture to Enter The Article
About The Cover: The St. Louis Toy Show is one of the best known farm toy shows in the country. Many would say it is second only to the National Farm Toy Show. This month The Toy Tractor Times will take you on a tour of the 23rd Annual Gateway Mid-America Toy Show held in St. Louis Missouri. The big draws of the show are the friendly people, wide selection of farm toys and of course the displays and scratch built toys. Our feature article this month from St. Louis is Tim Grube's seed corn, which placed first in the St. Louis display contest. You may remember Tim's display from our November 2003 "Back from the Big Show" issue. During the other big show TTT sat down with Tim to write the full story of the unique and detailed display that is featured on this months cover.
1/64 Variations John Deere Tractors From South America
St. Louis The Friendly Show
Tallon Tips C&D Models Steiger Wildcat Kit
1/16 Variations Spec-Cast's New Out Look For Rare Historic Variations
St. Louis Display Contest 1/16 Scale Custom Built Models
St. Louis Display Contest Adult Division Farm Displays
St. Louis Display Contest Youth Division Farm Displays
Keeping Current with 1/64 Dale Matsen
Down On The Model Farm Tim Grube's Seed Corn Farm
What is Hot in 64th? 1970's 4wds Making a Big Come Back: Part II
The Literature Rack Articulated Hesston Field Queen?
Collectors Workmanship 1/64 Combines at St. Louis
Things That Used To Be Classic Scratch Built 1/16 Farm Equipment
ERTL 2004 New Items From Ertl at the Lafayette Toy Show
The 2004 Ertl Catalog for CaseIH Farm Toys
The 2004 Ertl Catalog for New Holland Farm Toys
Classifieds
Advertising Rates	Display Ads (Appear at the end of Each Article and on the TTS Toy Show) $79 for 1 year $42 for 6 months $10 per month Business Cards $2 per-month E-mail Jason Hasert at Webmaster@toytractorshow.com for more information. TTS-Times is not responsible for sales between advertisers and private parties.
Upcoming Toy Shows	The Toy Tractor Times will be more than happy to list your toy show here for our subscribers and on Toy Tractor Show.com the #1 source of farm toy information on the net, for free. Show managers please submit your listing at least one month before the show and follow this format for the listing. Month Date, State, Place: ??th Annual Show from ?? a.m. to ?? p.m. at the *Location* - Hall, 123 4th Street North. For information call (555) 555-1234. E-mail: me@mail.com Please follow this format or we can not list your show. Visit www.toytractorshow.com/toy_shows.htm to see the current show listings and look for a show listing page in the April Toy Tractor Times.
Next Times......... The April Toy Tractor Times is ready to head to the field. TTT will help you get your collection ready for spring 2004. As farmers head to the field to plow and plant their are plenty of farm toys on the market to match the field action.
Back Issues
April 2003 - March 2004 Click on the picture to reach the issue archive available to all members.
Daltons Farm Toys *Your 1/64 Farm toy headquarters!!!* We specialize in out of production and hard to find 1/64 farm toys. Over 800 items listed on our website with pictures of every item. *www.daltonsfarmtoys.com*
Publisher and Owner .........................Jason Hasert, Hopkinsville, KY Editor ...............................................Michael Henry, New Castle, PA Vice-Webmaster ..............................Noel Stevenson, Caledonia, NY Contributing Writers: (alphabetical order) Dan Adamson, Macedon, NY ................................... 1/64 Variations Phil Alstaetter, Newville, OH .................Precision Classic Outlook Michael Henry, New Castle, PA ..............Pedaling Around Pennsylvania Doug Harke, Geneseo, NY ..........................................1/16 Variations Gordy Schultz, Oshkosh, WI ...............................The Literature Rack Jim Simpson, Boiling Springs, PA .........................Tractor Companions Dave Tallon, Ill ........................................................... Tallon Tips Jason Hasert, Hopkinsville, KY .......................Keeping Current with 64th Jason Hasert, Hopkinsville, KY ........................ What is Hot in 64th Jason Hasert, Hopkinsville, KY..................... Down on the Model Farm Jason Hasert, Hopkinsville, KY......................Things That used to Be Would you like to write an article for The Toy Tractor Times? Every one is welcome to participate. E-mail the Editor Michael Henry at michaelghenry@yahoo.com

THE TOY TRACTOR TIMES is published monthly by Jason Hasert, 542 South Wind Drive Hopkinsville, KY 42240, for $18 per year. Reproduction in whole or in part without permission of The Toy Tractor Times is prohibited. All pictures are the property of THE TOY TRACTOR TIMES unless otherwise noted. THE TOY TRACTOR TIMES is a registered trade mark of TTS-Times. Any one found reproducing any content including text or pictures will lose their subscription with out refund and may face further legal action. THE TOY TRACTOR TIMES will not refund money if the server goes down and reserves the right to cancel your subscription if you share your pass word and will not refund your money. If you are unsatisfied we will refund the balance of your unused subscription. Please send question to Webmaster@toytractorshow.com.